Attribution Model and Actionable Metrics Challenge on the iMedia Online Retail Summit

What have I gotten myself into? ;-) My keynote at the iMedia Online Retail Summit in 2013 is called "Analyzing Your Marketing Mix Through Actionable Metrics Within A Fair Attribution Model". Well, I am excited to talk about this big challenge for online marketeers these days which has given us at StyleTread some headaches too... "We love to learn and grow" is one of our cultural values at StyleTread, so here we go...