Montag, Januar 07, 2013

Insert Marketing is the clever way of distributing flyers

I recently helped launch - the new insert marketing specialist for Australia, not only because I like the people who run it, but also because I am a strong believer that it actually is the best and most clever way to distribute flyers or really any type of marketing collateral, such as samples, vouchers or invitations for the following reasons:

  1. Inserts, especially into ecommerce shipments, ensure that your marketing reaches a highly relevant target audience that is already online, in possession of a credit card  or paypal account plus has a high income most likely.
  2. Inserts are national and can be distributed in high volumes during a short time frame
  3. Inserts reach the customer in a positively loaded moment: When they open up their newly shopped product. Yay!
  4. Different inserts for different products e.g. can have different call-to-actions, which make them nicely trackable and comparable plus the ParcelPush team can leverage the data in the best interest of the advertiser to fine-tune the targeting of campaigns for the best conversion rates.
Luckily enough the ParcelPush business model is a proven one and some good friends and former eBay-colleagues have successfully launched and expanded PaketPlus in Germany e.g. into the UK, where they call themselves Packvertise. Good on ya, guys! The real inventor of this business has been Amazon though... of course. With their endless numbers of verticals they not only offer numerous ways of targeting in endless numbers of categories in high volumes, but also a clever IT infrastructure to manage it. I am sure ParcelPush will get there in Australia as well. Good luck guys!